Functions and Benefits of Communication Management in Business

Communication Management
Communication management is basically a combination of communication science and management theory applied in many different communication contexts.

Hello friends , do you know what communication management is? In order to know the definition of communication management well, we must understand the meaning of each of these words, namely management and communication.

What is Management

Management is the process of planning, organizing, directing and controlling by empowering organizational members and using other organizational resources.

To achieve the stated organizational goals. Management is often defined as the art of getting things done through other people. Managers achieve organizational goals by assigning other people to perform all the tasks necessary to achieve those goals.

In some management books, the art of letting other people do the work in the process is planning, organizing, controlling, and directing various efforts to achieve goals, and communicating is the process by which a person or group, organization and society creates and uses information to relate to the environment and people other.

The characteristics of communication science include unchanging, complex, causal, and full of potential problems. Judging from these characteristics, the communication process is very complex. Therefore, communicative behavior must be managed well. This is where a communications management major can help.

Management is a group of people who carry out planning, organizing, directing and controlling activities. The Board of Directors has primary responsibility for various decision making related to the areas under its control. Employees and management are a unit that needs each other.

Good management is management that can communicate with employees appropriately. Management is the process of designing and maintaining an environment in which people work together in a team and can achieve set goals as efficiently as possible (H. Weihrich & H. Koontz).

What is Communication

Meanwhile, communication as a verb in English, “communicate” , means

(1) To exchange thoughts, feelings and information;

(2) Making tofu;

(3) Equalizing; And

(4) Have a sympathetic relationship. In its name, “communication” means:

  • Exchange of symbols, messages and similar information;
  • The process of communication between individuals through the same symbols;
  • Art expresses ideas
  • Knowledge conveys information, attitudes, and/or other expressive behavior. There are at least four main elements in the communication model, namely source , message , channel and receiver .

Wilbur Schramm stated that communication is a sharing process. Schramm describes it as follows:

Latin word communis , which means common or together. When we communicate, we are actually trying to develop a community with someone. In other words, we try to share information, ideas or attitudes.

In this description, for example, I try to communicate with the reader to convey the idea that the essence of communication is actually an effort to make the recipient or giver feel understanding (understanding) of a particular message.

Effective communication greatly influences the success of the communication process in conveying the desired message. Organizations really need it because without effective communication between different stakeholders, it leads to poor service delivery.

Communication will be carried out well if it is planned and organized using communication management. Communication is the process of transferring information, ideas, explanations, feelings, questions from communicator to communicator. Communication is something very basic, in the process there must be a goal:

  1. Implement and spread the meaning of a business.
  2. Develop plans to achieve goals.
  3. Organizing human resources and other resources effectively and efficiently.
  4. Selecting, developing, assessing organizational members.
  5. Leading, directing, motivating and creating a work climate where everyone is willing to contribute.

In addition to these objectives, communication elements include; There must be a source, there must be a purpose or goal, there must be news or information, there must be a communication channel or medium, and there must be a recipient of the news. For its purposes, communication has several functions, including:

  1. Information function
  2. command function,
  3. Influence and distribution functions, and
  4. Integrated function

Communication is effective if the communicator carries out his role well, so that there is a good and appropriate communication process where ideas or concepts are discussed one by one, there is a deliberation method between the communicator and the communicator, and there is an understanding of the information so that everything becomes the subject of discussion to reach consensus and agreement. Furthermore, the communication process is divided into two types, namely active communication and passive communication.

According to Soesanto (1976), communication aims to create harmony between communicators. The media action model to achieve this must not only be reactive, but also strategic. When communicating, we can see different types of individuals with different backgrounds, education, beliefs, cultures, mental states and needs.

To improve communication efficiency often occurs due to various communication problems. First of all, you must realize the need for effective communication. Leaders or managers have an important role in the communication process because managers can implement policies or actions to increase the effectiveness of communication. Furthermore, it is important to increase the effectiveness of communication to use feedback.

This two-way communication allows for more efficient communication. Leaders and managers can do two important things: encourage feedback and use it effectively. Managers can create an environment that encourages feedback and accepts feedback through their own activities. The type of communication and how a manager communicates with his or her subordinates can determine the amount of feedback they will receive.

In addition, the manager’s active role is to maintain and research opinions that will occur. This is where the role of participative management and face-to-face communication is a way that can be used to increase the effectiveness of communication through the use of feedback. Lastly, leaders and managers must have good communication techniques, to be effective communicators.

When carrying out duties, managers must communicate with subordinates so that business plans can be implemented. Leading requires managers to communicate to achieve operational goals. In this way, a manager will be able to carry out management functions through interaction and communication with other parties.

What is Communication Management

Communication management is basically a combination of communication science and management theory applied in many different communication contexts.

Communication management can also be understood as the systematic planning, implementation, monitoring and review of all communication channels within a company or organization and also between organizations including organizing and disseminating guidelines for new communications connected to a network, organization or communication technology.

In its understanding, communication management is a back and forth process of exchanging signals to inform, persuade, or give orders, based on the same meaning and regulated by the context of the communicator’s relationship and the social context.

According to Kaye (1994). Media management was born from the need to act as a bridge between media theorists and media practitioners. Theorists are limited in applying the knowledge available to them. Meanwhile, media practitioners experience limitations in terms of references to theory or communication science.

According to Parag Diwan (1999) 11, communication management is the process of using integrated communication resources through the process of planning, organizing, implementing and controlling communication elements to achieve predetermined goals.

According to Antar Venus, communication management is the process of managing communication resources to improve the quality and effectiveness of message exchanges that occur in different communication contexts.

Communication context here refers to the personal, interpersonal, organizational, governmental, social or even international level of communication. Communication management is synonymous with social interaction. There are times when you have to know how to position yourself correctly in certain situations, you also have to know how to face and cooperate with other people without getting involved in personal matters.

This is part of why it is important to have a professional attitude in each of you. Managing communications within and between social systems. Communication management includes P4I (Reception, Management, Storage and Delivery of Information) in social subsystems consisting of individuals, groups, organizations, masses and society. The concept of management from a communication science perspective is actually understood as a process of influencing other people.

Furthermore, the concept of communication management also tells us that the ability to communicate well is not only something that is inherent to us, but also something that we can learn and develop.

For example, we can improve our communication to become reliable communicators. Therein lies the benefit of studying communication management, especially to better understand how to communicate with other people, so that communication takes place as effective communication.

Communication management combines a management approach with communication management which allows us to achieve harmony in the communication we carry out.

  1. Based on the characteristics of communication science. The characteristics of communication science include being irreversible, complex, having a cause and effect dimension, and containing potential problems. Judging from these characteristics, a communication process is very complicated. So a communication action must be managed appropriately. This is where the subdiscipline of communication management can make its contribution.
  1. Related to the need for functionalization of communication science in efforts to create or knowledge workers in the field of communication. Knowledge workers are communication workers who have theoretical insight into communication and have the skills to apply this knowledge. In communication management studies, a communication learning model that leads to providing meaningful knowledge and meaningful skills can be constructed.

Communication is considered important for other elements of organizational management. For the first reason, communication functions to align organizational goals with the target results achieved. Second, it functions to adapt to changes in the organizational environment. Third, fostering relationships between organizational members in carrying out different organizational tasks (workloads). For this reason, effective communication skills are an absolute must for an employee of an organization.

Functions and Benefits of Communication Management in Business

In the business world, communication management has two main functions, namely as a means of shared understanding between all members of the company and as a means of involving other people in the company with information provided clearly.

Managers have the role of guiding each member of their team to work according to agreed guidelines to maximize profits.

Apart from that, this management style is also very useful for maintaining good relations with every member of the company. Without good communication, internal conflict is likely to arise which will result in less than optimal cooperation.

The following are other communication management functions in the company that you can see below:

Managing Communication as Control

Managers control each person’s behavior, membership in the form of membership rules or regulations. Therefore, each member’s activities must be carried out based on the rules previously established by the company to avoid conflicts that may arise.

Managing Communication as Motivation

The management will require each member to be able to motivate each member to be able to perform well in accordance with the applicable SOP.

Managing Communication as a Form of Emotional Expression

Companies that have good communication management will create good coordination between teams. Thus, communication will be used as an important means to express the feelings of each member. Thus, he will be able to minimize all kinds of problems that may arise from interpersonal conflicts.

Managing Communication as a Tool for Disseminating Information

The ultimate goal of communication is as a tool to convey information and to identify other options for correct policy implementation.

Communication Management Objectives

Basically, the goal of communication management is to establish good interactions so that you can understand and understand how to communicate with other parties.

Communication management is also an information medium that shapes the way other people interact.

Some of the goals of communication management in society at large include; developing professional relationships, forming goodwill , increasing tolerance , mutual understanding , mutual appreciation and obtaining favorable opinions, both in external and internal relations.