Marketing describes a concept of market-oriented corporate management that is geared towards satisfying the needs of (potential) customers. In addition to operational measures to influence the purchase decision, this also includes all other divisions.
Marketing is also understood to be the division, which is responsible for the marketing of products and services.
Many like marketing with advertising – and are completely wrong. The dry marketing definition above suggests that more is behind it than place the company logo on ballpoint pens and flyers.
To make it less abstract and more tangible, we try to understand a definition of marketing.
Marketing (German: Sales Economy) is the orientation of a company to meet the needs of the market. Accordingly, all business measures and decisions should be aimed at meeting the expectations of the customers. The task of marketing is to identify the needs of the market, as well as changes, for example, the increasing or decreasing need for a product. The aim is to ensure rising sales volumes.
In short, marketing ensures that more is sold by identifying potential customers and the market, making the product known and improving the image.